What are email statistics?

Mailing scores
The mailing score is displayed 24 hours after an email is sent. It factors in the open rate, click-through rate, shares percentage, opt-out percentage and sign-up percentage. It also compares the email results with the community average.

Opens by devices
You can see whether your recipients viewed your email on their desktop or via a mobile device (tablet opens are listed under mobile).

Opens by clients
Learn what kind of email program e.g. Outlook, Apple Mail etc. recipients use to view your emails.

Click analysis
Get a visual of where your recipients clicked within the email, and use this information to dictate image, text and link placement in your future email marketing campaigns (this click map won’t display in Internet Explorer 9 or when adding Google Analytics to your links).

Leave A Comment?

You must be logged in to post a comment.